Free brand guidelines generator
Drop your logo, check the colours it finds, name your typefaces and write two rules: you get a one-page brand sheet as PDF or PNG. It runs in your browser: your file is never uploaded.
What goes on the sheet.
The parts every set of brand guidelines starts with, on one A4 landscape page.
- Logo
- On a light card and on a dark one, with a white version made from your file when the logo has a transparent background.
- Colours
- Up to six, read from the logo and editable, with HEX, RGB and CMYK written on each swatch in the colour that reads best on it.
- Typography
- A specimen of the headline and body typefaces, with the alphabet and figures, set in the fonts themselves.
- Clear space
- The rule in your words, for example the height of the mark on every side.
- Minimum size
- The smallest size on screen and in print, under which the logo stops working.
- Files
- A PDF and a PNG at 300 dpi, named after the brand.
When one page is not enough.
Anchr Guide fills 12 and 20 page guidelines from the open Illustrator file, with the tone of voice and the usage rules written into the 12 page Folio, and Anchr Portal publishes the brand as one link your client opens, always the current version.
How it works.
Drop your logo
An SVG, PNG or JPG. Its colours fill the palette, which you can rename, change or complete.
Name your typefaces and rules
The fonts installed on your computer, the clear space and the minimum size. The preview follows every change.
Download the sheet
A one-page PDF or PNG at 300 dpi, ready to send with the logo files or to print.
Questions designers ask.
At least the logo and its versions, the colours with their codes, the typefaces, the clear space and the minimum size. Our guide covers what a freelance project needs and what can wait.
No. They are a plain conversion from RGB, a starting point. Print values depend on the paper and on the printer's profile, so confirm them with the printer, or choose a Pantone reference, before anything goes to production.
The sheet uses the fonts installed on your computer, so nothing is fetched from a font service. Install the brand fonts, or type the name exactly as your design apps show it, and the preview updates.
No. The file is read and drawn by your browser, and the PDF is built there too. Nothing is sent to a server, so you can use client work under a confidentiality agreement.
The PDF holds the page as a 300 dpi image, good for sharing and printing. For editable guidelines over several pages, Anchr Guide writes them from your Illustrator file.
A PDF gets attached, renamed and out of date. Our comparison explains when a hosted page works better, which is what Anchr Portal publishes.
Learn how to write brand guidelines.
- Brand color codes: HEX, RGB, CMYK, Pantone and RAL, done right
HEX and RGB for screens, CMYK for print, Pantone for spot inks, RAL for paint: what each code is for and how to write a palette nobody misreads. · 9 min
- Logo variations: the versions a brand needs and where each is used
What each logo variation is, where it goes, how many a small client needs compared with a large one, and how to name and document them in the guidelines. · 10 min
- Logo size in pixels for websites, social media and print (2026)
The logo sizes a website, a social profile, an email signature and a printer ask for, and how to set up the Illustrator artboards so exports come out right. · 9 min
- Brand guidelines PDF vs online: what clients actually open
PDF or online brand guidelines? What each format does well, where each fails, and how to decide for each type of client. · 8 min
- Minimum logo size: test it in Illustrator, then document it
Why every logo needs a minimum size, how to find it with real tests instead of a guess, and how to document it so people respect it. · 9 min
- What to include in brand guidelines: the freelancer edition
Which sections always matter, which only sometimes, and how to size the document to the client instead of the template. · 9 min