The logo is approved, and the next email asks what size it should be. The honest answer is that a vector logo has no size until it is placed somewhere, and every placement has its own. This article lists the dimensions that websites, social profiles, email signatures and printers ask for in 2026, explains how to set up the Illustrator file so the exports come out at those sizes without rounding errors, and ends with what to hand over so the question never comes back.
A vector logo has no size, a placement does
An Illustrator file stores the logo as paths, measured in points, and those paths scale to any size without loss. So "what are the logo dimensions" is really two questions. The first is about raster exports: a PNG or JPG has a fixed number of pixels, and the placement decides how many. The second is about the minimum size, the point below which the mark stops working, which belongs in the guidelines rather than in a file name; see minimum logo size for how to find it.
Everything below follows one rule: deliver SVG or PDF wherever the platform accepts vectors, and when it wants pixels, export at twice the displayed size so the logo stays sharp on high density screens.
Logo sizes for websites
Most sites draw the logo between 30 and 60 px tall in the header, with the width following the lockup. A horizontal lockup at 40 px tall might run 160 px wide; a stacked one at the same height is closer to square. Deliver the header logo as SVG, which scales to whatever the developer sets and weighs a few kilobytes. If the platform cannot use SVG, export a PNG at 2x of the largest size it will be displayed at: a logo shown at 200 x 50 px ships as a 400 x 100 px file.
Footers usually reuse the mark at a smaller size, often in one colour, so include a monochrome version. Favicons and app icons are a separate set with fixed sizes, 16, 32 and 48 px in the .ico, 180 px for the Apple touch icon, 192 and 512 px for the web app icons; they are covered in export favicon and app icons from Illustrator. The social share image, 1200 x 630 px, is a layout that contains the logo, not a logo size.
Logo sizes for social profiles
Profile pictures are square on upload and, on most platforms, cropped to a circle on display. The safe delivery is one square file at 1000 x 1000 px or larger, which every platform downscales, with the mark centred and about ten per cent of margin on each side so the circle crop does not clip it. The displayed size is far smaller than the upload size, so the mark, not the full lockup, is what goes in the profile picture.
| Platform | Recommended upload | Displayed at | Crop |
|---|---|---|---|
| 320 x 320 px or larger | About 110 x 110 px | Circle | |
| Facebook page | 320 x 320 px or larger | 170 px desktop, 128 px mobile | Circle |
| X | 400 x 400 px | About 130 x 130 px | Circle |
| LinkedIn company | 300 x 300 px | About 100 x 100 px | Square with rounded corners |
| YouTube channel | 800 x 800 px | 98 x 98 px | Circle |
Platforms change these numbers without notice, so check the current specification the day you upload. What does not change is the shape: a square file, a centred mark, margin for the circle, and a version that reads at 100 px.
Logo sizes for email signatures
An email signature logo is displayed between 120 and 200 px wide. Export it at twice that, 240 to 400 px wide, as a PNG with a transparent or white background, and keep the file under 100 KB so it does not trip the attachment warnings in corporate mail clients. The signature is set in HTML, so the developer or the mail administrator sets the displayed width; give them the pixel size you exported and the width you expect it to be shown at.
Logo sizes for print
Print wants vectors. Deliver a PDF (or EPS if the printer still asks for it), and the layout decides the size. What the guidelines need to state is the minimum size in millimetres for each lockup, because a business card rarely has room for more than 30 mm and a horizontal lockup with a tagline may not survive that. Letterheads typically carry the logo between 40 and 60 mm wide; signage is a vector job with no pixel size at all.
Some suppliers, merchandise printers in particular, insist on a raster file. Then the rule is 300 pixels per inch at the final printed size: a logo printed 100 mm wide needs 1181 px across, since 100 divided by 25.4 and multiplied by 300 gives 1181. Export from the vector at that size rather than scaling up a web PNG.
Set up the Illustrator file so the exports come out right
The pixel sizes above are only reliable if the artboards are set up for them. Five settings do most of the work.
1. Units and colour mode
For screen exports, create the file from the Web profile in File > New: RGB colour, pixel units, raster effects at 72 ppi, and Align to Pixel Grid on. For print, use the Print profile, CMYK and millimetres. If one master file has to serve both, keep it in pixels and RGB and convert a copy for print, since the export sizes below are all whole pixels.
2. One artboard per lockup
Give the logomark, the logotype and the full logo an artboard each, with the artwork touching the artboard edges. Object > Artboards > Fit to Artwork Bounds does this in one step. Clear space belongs in the guidelines, not in the export, with one exception: profile pictures, where the margin for the circle crop has to be part of the artboard.
3. Whole pixel artboards
After Fit to Artwork Bounds, open the Artboards panel and round the width and height to whole pixels, then set the X and Y position to whole numbers as well. A 199.6 px artboard exports as 200 px with a soft edge on one side; a 200 px artboard exports clean. Turn on View > Pixel Preview to see what the export will look like.
4. Scales rather than duplicate artboards
Do not build one artboard per size. Set the artboard to the 1x size and let File > Export > Export for Screens (Cmd+Alt+E on macOS, Ctrl+Alt+E on Windows) produce 1x, 2x and 3x with a suffix, so the same artboard gives 200, 400 and 600 px files. Add a separate scale in pixels, for instance 1000 w, when a platform wants an absolute size.
5. Square artboards for profile pictures
Make a square artboard, centre the mark, and leave the margin that the circle crop needs. Export that artboard at 1000 x 1000 px and it covers every platform in the table above.
Name the files by what they are
A logo delivered as logo-final-2.png gets lost. Name each file with the brand, the lockup, the colour version and the size, in that order: acme-logomark-black-400.png tells the client what it is without opening it. The pattern and the folder structure are covered in export all logo formats from Illustrator and how to deliver a logo to a client.
Questions
What is the standard logo size?
There is none. A logo is a vector and takes the size of its placement. What exists are standard sizes for placements: 30 to 60 px tall in a website header, a square of 400 to 1000 px for profile pictures, 240 to 400 px wide for an email signature at 2x, and 300 ppi at the printed size for raster print files.
What size should a logo be for a website?
Deliver an SVG and let the site set it. If the site needs a PNG, export it at twice the displayed size: a header logo shown at 180 x 45 px ships as 360 x 90 px. Add the favicon set separately.
What resolution should a logo be for print?
Vector, so resolution does not apply. If a raster file is required, 300 ppi at the final printed size, exported from the vector at that size rather than upscaled.
How do I know the size of a logo in Illustrator?
Select it and read W and H in the Properties or Transform panel, in the document units. With Use Preview Bounds on in the preferences, the numbers include strokes and effects; off, they measure the paths only. Object > Artboards > Fit to Artwork Bounds gives the same numbers as an artboard size.
Document it, then export it
Two things close the question for good. The sizes go into the guidelines: the minimum size per lockup, the profile picture rule, and a line saying that web gets SVG and print gets PDF. Anchr Guide fills a guidelines document from the open file, the name, the swatches, the fonts and the three logos, so the sizes you decided on go into the usage pages of a document that already exists.
The files go out in one pass. Anchr Ship reads the logomark, logotype and full logo artboards, generates the black and white variants, and exports every artboard as SVG, PNG at 2x and PDF into one folder. It does not produce the platform-specific pixel sizes, so use Export for Screens for those and Ship for the logo package itself. Then publish the lot as a hosted brand portal, where the client downloads the right file instead of asking for the dimensions again. Every plan includes all five tools, with a 7 day trial; see pricing.