Made for the designer
who does everything.
A brand identity project ends in production: the grid, the guidelines, the exports, the delivery email. It is the part nobody hired you for and the part that makes the work usable. Anchr Tools exists so that part takes minutes, and so the delivery is a page the client keeps rather than a PDF they lose.
Why a link
Every designer has sent the same logo three times. The PDF was in an email that got archived, the folder was on a drive that changed owners, the version the printer used was not the last one. The problem is not the designer and not the client; it is the file. A file is a copy, and copies drift.
A hosted page does not drift. The client opens the same address every time and sees the current brand: colours to copy, files to download, rules to follow. When something changes, the designer publishes a new version and the address stays. That is the idea Anchr Tools is built around, and every tool in it feeds that page.
Why inside Illustrator
The brand already exists in the Illustrator file: the swatches, the fonts, the artboards with the three logos. Retyping it into a web tool is how errors get in. Anchr Tools reads the file and works where the designer already is, in a panel, on the document that is open.
Who makes it
Hi, I'm Guilhem, a freelance designer based in the south of France. I got tired of sending brand guidelines as PDFs my clients stopped reading. I wanted to bring them to life: animate them, make them more playful and more accessible, instead of locking them inside a static document nobody reopens.
The four tools (Grid, Guide, Ship, Deck) started as automations I built for my own use, to move faster on client work. I realized they could help other freelancers and studios too, so I decided to release them publicly as Anchr.
The grid, the logos, the colours, the fonts already existed in the Illustrator file I'd built. Anchr grew from that: read the file directly and turn it into a real, living page, without switching to a separate web tool.
More of my work at guilhempastor.com.
Anchr Tools is made by Anchr SAS, a company registered in Nîmes and based in Vauvert, in the south of France. Olivier Reynaud and I are its co-founders. It is a small company: writing to [email protected] reaches the people who build the panel.
The company details are in the legal notice, and how personal data is handled in the privacy policy. For anything else, write to [email protected].
The five tools.
Anchr Grid
Logo grids and clear space. How it works
Anchr Guide
Brand guidelines. How it works
Anchr Ship
Logo exports. How it works
Anchr Deck
Bento presentations. How it works
Anchr Portal
Hosted brand portals. How it works
Your next delivery is a link.
Five tools that read the file you already built and turn it into a page your client keeps.
Start your brand