A page your client bookmarks.
Not a file they lose.
Publish the brand from Illustrator to anchr.tools/b/your-brand. Your client opens the link, copies a colour code, downloads the exact logo file, and always sees the current version. No account, no attachment, no final-final-v3.
What your client sees.
A page in the brand's own colours, in the order a client looks for things. Empty sections are simply not shown.
Colours
Every colour of the palette with its HEX, RGB and CMYK values. One click copies the code, which is what the developer and the printer will do first.
Typography
Header, subheader and body specimens in the brand's typefaces, with their names and weights.
Logos
Logomark, logotype and full logo on light and dark tiles, one download per format. The right file, in the right format, without asking you.
About
A few lines on the brand, from the about text you write in the Portal tab. Its subtitle also introduces the brand on the cover.
Usage
The do's and don'ts, the clear space and the minimum sizes, as you set them in Anchr Guide, so the rules travel with the files.
Voice
The tone of voice from Anchr Guide, its one-line summary and its principles, for whoever writes for the brand next.
Files
Anything else you attach, and a Download all button that hands over the whole pack as one zip.
Always current
Each publish is a new version and the link serves the latest one. The client never holds an outdated file, because they never held a file.
Private when needed
An optional password per portal, set from the brand's settings in your account. Change it, and everyone who opened the old one is asked for the new one.
From the panel to the link.
Fill the Portal tab
Logos, brand name, palette, the three type roles, an optional about text. The do's and don'ts and the tone of voice are the ones you set in Anchr Guide, and most of the rest is already there if you built the brand in this file.
Preview
A local preview shows the page as the client will see it, before anything leaves your machine.
Publish
The brand publishes straight to anchr.tools/b/your-brand, live the moment the upload finishes, with its files and its zip.
Update anytime
Change it in Illustrator and publish again. The address stays the same, so the link your client already has shows the new version.
Yours to control.
- Address
- anchr.tools/b/ followed by a short name derived from the brand, unique across the site.
- Search engines
- Client portals are marked not to be indexed. The only people who see a brand are the people you send the link to.
- Password
- Optional, per portal. Set, change or remove it from the brand's settings in your account. A new password locks out everyone who unlocked the old one.
- Versions
- Every publish is a new version; the link always serves the current one, and the five previous ones stay on hand.
- Capacity per portal
- Up to 12 logos, 24 colours, 12 fonts, 40 usage rules and 50 files, 25 MB per file, 100 MB per version.
- Logo naming
- Name the artboard Logomark, Logotype or Fulllogo, with or without a number in front (like "01 - Logomark"), and Anchr picks it up automatically. Add -dark to a name for a version made for dark backgrounds, like "Logomark-dark"; the -white variants Anchr Ship generates count as dark-background versions too.
- Plans
- Per brand: one portal online at a time. Studio: unlimited.
- From your account
- Put a brand online or take it offline, rename it or duplicate it. On Studio, you can also create a brand on the web.
- If you stop
- Portals stay online for 14 days after the period ends, then archive. Resubscribe and they come back as they were.
- Made with Anchr
- A small badge in the footer of each portal, in the brand's colours.
What a hosted brand page costs elsewhere.
Those tools ask you to retype the whole identity by hand. Anchr reads it from the Illustrator file you already built.
Per brand $49 a year (7 day trial), Studio $199 a year (14 day trial). See pricing.
Questions designers ask.
No. They open the link, that is it. If you set a password on the portal, they also need the password.
Yes. Set a password from the brand's settings in your account, and the page asks for it before showing anything. Change it and everyone who unlocked the old one has to enter the new one; remove it and the link opens freely again.
Not today. Every portal lives at anchr.tools/b/ followed by the brand's short name, which is the address your client bookmarks.
Change it in Illustrator and publish again. The address does not change, so the link they already have shows the new version.
No. Client portals carry a noindex tag, so search engines leave them out. Only the example portal on this site is indexed.
They download what you publish: the logo files in each format, the files you attach, and the zip of the whole pack. Your .ai stays with you unless you attach it.
From the Voice and rules section of Anchr Guide. The do's and don'ts, the clear space and the minimum sizes go to the Usage section, the tone summary and principles to the Voice section. Write them once, and every publish carries them, whichever Guide template you use. Guide's Folio template also writes all of them into the PDF, and its Atlas template the minimum sizes, so the PDF and the portal say the same thing.
Your portals stay online until the end of the paid period, then 14 more days, then archive. Resubscribe at any time and they come back. Nothing is charged during the trial, whichever plan's.
Anchr decides from the artboard's name alone: it must be named Logomark, Logotype or Fulllogo (a leading number like "01 - Logomark" is fine), or start with "Logo". Add -dark to a name for a version meant for dark backgrounds. The variants Anchr Ship generates keep their source's name with -black or -white, so they are picked up too. Rename the artboard and publish again.
How to hand a brand over.
- Brand color codes: HEX, RGB, CMYK, Pantone and RAL, done right
HEX and RGB for screens, CMYK for print, Pantone for spot inks, RAL for paint: what each code is for and how to write a palette nobody misreads. · 9 min
- Logo file formats: which file type to use for web, print and video
Vector or raster, transparent or not, RGB or CMYK: which logo file format to use for each job, and which files a client should and should not receive. · 9 min
- Brand guidelines PDF vs online: what clients actually open
PDF or online brand guidelines? What each format does well, where each fails, and how to decide for each type of client. · 8 min
- How to deliver a logo to a client: files, formats and folders
Which files, which variants, how to name and organise them, and how to send a logo so it does not get lost or misused. · 8 min
- What to include in brand guidelines: the freelancer edition
Which sections always matter, which only sometimes, and how to size the document to the client instead of the template. · 9 min
- How to hand off a brand identity to a client (with a checklist)
Everything a client needs to use their new identity without emailing you, and a checklist to make sure nothing is missing. · 8 min
Your next delivery
is a link.
Publish the brand once, and your client always sees the current version.
Start your brand