The production side of
brand identity work.
Grids, clear space, exports, guidelines and delivery: the part of a logo project nobody hires you for, written down so it takes less of your week.
- Anchr Deck · 8 min
Bento grid brand presentation: layout rules for a logo reveal
Layout rules for a bento logo presentation: one hero cell, a shared gutter, a radius that fits the mark, and sizes for each platform.
Read the guide - Anchr Grid · Anchr Guide · Anchr Ship · Anchr Deck · Anchr Portal · 8 min
Best Illustrator plugins for logo designers: an honest 2026 list
Astute Graphics, Logo Package Express, Akrivi, GuideGuide, Fontself and more, compared by what they do and what they cost.
Read the guide - Anchr Guide · Anchr Portal · 7 min
Brand guidelines PDF vs online: what clients actually open
PDF or online brand guidelines? What each format does well, where each fails, and how to decide for each type of client.
Read the guide - Anchr Portal · Anchr Ship · Anchr Guide · 8 min
How to hand off a brand identity to a client (with a checklist)
Everything a client needs to use their new identity without emailing you, and a checklist to make sure nothing is missing.
Read the guide - Anchr Ship · 8 min
Export all logo formats in Illustrator: by hand or in one click
The logo formats a client actually needs, a naming pattern that survives their folders, and three ways to export them from Illustrator.
Read the guide - Anchr Ship · 8 min
Export favicon and app icons from Illustrator: the 2026 size list
Every favicon and app icon size a site needs in 2026, prepared and exported from Illustrator, plus the tags to hand to the developer.
Read the guide - Anchr Grid · 9 min
Golden ratio logo grid: how to build one in Illustrator
How to build a golden ratio grid in Illustrator, what it can and cannot tell you about a logo, and how to present it honestly.
Read the guide - Anchr Ship · Anchr Portal · 8 min
How to deliver a logo to a client: files, formats and folders
Which files, which variants, how to name and organise them, and how to send a logo so it does not get lost or misused.
Read the guide - Anchr Grid · 8 min
Logo clear space in Illustrator: draw it by hand or generate it
Measure, draw and document logo clear space in Illustrator, with the conventions guidelines use and the mistakes to avoid.
Read the guide - Anchr Grid · 9 min
Logo construction grid vs base grid vs clear space grid
The three logo grid systems explained: what each one is for, how to draw it in Illustrator, and which one belongs in the guidelines.
Read the guide - Anchr Grid · Anchr Guide · 9 min
Minimum logo size: test it in Illustrator, then document it
Why every logo needs a minimum size, how to find it with real tests instead of a guess, and how to document it so people respect it.
Read the guide - Anchr Guide · Anchr Portal · 8 min
What to include in brand guidelines: the freelancer edition
Which sections always matter, which only sometimes, and how to size the document to the client instead of the template.
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