The production side of
brand identity work.
Grids, clear space, exports, guidelines and delivery: the part of a logo project nobody hires you for, written down so it takes less of your week.
Brand color codes: HEX, RGB, CMYK, Pantone and RAL, done right
Read the guideLogo file formats: which file type to use for web, print and video
Read the guide
Logo variations: the versions a brand needs and where each is used
Read the guide
Logo size in pixels for websites, social media and print (2026)
Read the guide
Bento grid brand presentation: layout rules for a logo reveal
Read the guide
Best Illustrator plugins for logo designers: an honest 2026 list
Read the guide
Brand guidelines PDF vs online: what clients actually open
Read the guide
How to hand off a brand identity to a client (with a checklist)
Read the guide
Export all logo formats in Illustrator: by hand or in one click
Read the guide
Export favicon, app icons and .ico from Illustrator: 2026 sizes
Read the guide
Golden ratio logo grid: how to build one in Illustrator
Read the guide
How to deliver a logo to a client: files, formats and folders
Read the guide
Logo clear space in Illustrator: draw it by hand or generate it
Read the guide
Logo construction grid vs base grid vs clear space grid
Read the guide
Minimum logo size: test it in Illustrator, then document it
Read the guide
What to include in brand guidelines: the freelancer edition
Read the guide
Then ship it as a link.
Read the guides, then use the five tools to deliver the brand your client keeps.
Start your brand